Marketing Management

The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will also find over 400 new entries covering the latest jar..

The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will also find over 400 new entries covering the latest jar..

In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives:* First, to present a review and survey results on standardization/localization issues on the web* Second, to present a scientifically tested ..

During the nineteenth century, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed an increasing sense of what their markets want..

When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria and goals. Understanding the marketing/accounting interface is therefore important in generating emergent properties from the interaction of marketers and ..

When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria and goals. Understanding the marketing/accounting interface is therefore important in generating emergent properties from the interaction of marketers and ..

The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are w..

A step-by-step guide to solving your marketing problem. It includes questions, practical examples and mini-case studies that demonstrate how to prepare your marketing plan. It addresses the 3 fundamental questions facing the business planner: Where are we now? Where do we want to go? How do we get t..

In this compelling book, Gerard Hastings shines a light on the obsessive marketing techniques that are employed by crack marketing managers worldwide and explains how these not only feed the spectre of ever-growing levels of consumption, but also cause great social, economic and environmental proble..

In this compelling book, Gerard Hastings shines a light on the obsessive marketing techniques that are employed by crack marketing managers worldwide and explains how these not only feed the spectre of ever-growing levels of consumption, but also cause great social, economic and environmental proble..

Based on IBM's worldwide experience and the huge research reach of Cranfield, this guide is full of major international cases, guiding you to easy implementation. From strategy to metrics, it shows how the best companies blend and balance channels to maximum sales effect, and how you can apply this ..

‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant e..