Strategic Management

This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established fo..

Patterns of Strategy is a revolutionary approach to developing business strategy that shows how the fit between organisations drives strategic direction. The authors offer 80 'patterns’ of strategy which organizations can use to understand the relationship of their business and their strategy to the..

Patterns of Strategy is a revolutionary approach to developing business strategy that shows how the fit between organisations drives strategic direction. The authors offer 80 'patterns’ of strategy which organizations can use to understand the relationship of their business and their strategy to the..

Originally published in 1978. The type of firm focused upon in this study is the large manager-controlled business organisation, although the analysis is not restricted to this kind of entity...

Planning under Pressure offers managers, planners, consultants and students a comprehensive and authoritative guide to the Strategic Choice Approach, which has gradually been attracting worldwide recognition as a fresh, versatile and practical approach to collaborative decision-making under uncertai..

Planning under Pressure offers managers, planners, consultants and students a comprehensive and authoritative guide to the Strategic Choice Approach, which has gradually been attracting worldwide recognition as a fresh, versatile and practical approach to collaborative decision-making under uncertai..

Birds of a feather flock together. We're all in the same boat. Great minds think alike. While just figures of speech to some, they reflect a simple truth--it's the company we keep that often determines the level of personal growth and professional success we achieve in life.  Business leaders exchan..

Power partnering is a simple approach that breaks innovative thinking and acting down into four distinct contexts, allowing people to respond to complex situations in highly creative and innovative ways. This book provides essential strategies for success in the new age of knowledge...

Power Partnering is a brilliant yet refreshingly simple approach that breaks innovative thinking and acting down into four distinct contexts, allowing people to respond to complex situations in highly creative and innovative ways. In the not too distant future, successful companies will be defined b..

In this book, originally published in 1980, John Argenti deliberately and systematically strips away the sophisticated methods for corporate planning to get down to a practical corporate planning process that works. This accessible book uses no jargon or maths, and will be of interest to students of..

Now in its Second Edition, Principles of Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the theory and practice of management. In addition to explaining the fundamentals, this book now takes the reader to the leading edge of the discipline. The Second Edi..

Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, st..