Marketing Communications

This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they mean for all types of marketers around the world._x005F_x000D_ This book was published as a special issue of the Journal of Marketing Commun..

This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they mean for all types of marketers around the world._x000D_ This book was published as a special issue of the Journal of Marketing Communicatio..