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Mass Communication

Mass Communication
This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure..
₹8,078.40 ₹10,098.00
First Published in 2013. Routledge is an imprint of Taylor & Francis, an informa company...
₹3,083.74 ₹3,854.68
Public Journalism 2.0 examines the ways that civic or public journalism is evolving, especially as audience-created content—sometimes referred to as citizen journalism or participatory journalism—becomes increasingly prominent in contemporary media. As the contributors to this essay collection demon..
₹2,936.86 ₹3,671.08
Public Journalism 2.0 examines the ways that civic or public journalism is evolving, especially as audience-created content—sometimes referred to as citizen journalism or participatory journalism—becomes increasingly prominent in contemporary media. As the contributors to this essay collection demon..
₹8,812.80 ₹11,016.00
Redefining Journalism in the Era of the Mass Press, 1880-1920 examines journalism’s roles, products, and practices during an era of rapid change and transformation, and how these changes within the field reflected broader social, political, economic, and technological changes. The contributions in t..
₹8,078.40 ₹10,098.00
The ‘Milestones’ essays in Mass Communication and Society are reflective, analytical articles by notable scholars in the field. These classic essays address 21st century issues from the pioneers of media and communication studies, including Elihu Katz on new media and social movements, George Gerbne..
₹2,789.98 ₹3,487.48
The ‘Milestones’ essays in Mass Communication and Society are reflective, analytical articles by notable scholars in the field. These classic essays address 21st century issues from the pioneers of media and communication studies, including Elihu Katz on new media and social movements, George Gerbne..
₹8,445.60 ₹10,557.00
Television Personalities offers an exciting, engaging approach to studying and understanding the most prominent and popular performers in television and celebrity culture...
₹6,902.62 ₹8,628.28
Television Personalities offers an exciting, engaging approach to studying and understanding the most prominent and popular performers in television and celebrity culture...
₹2,202.46 ₹2,753.08
The Psychology and Consumer Profiling in a Digital Age examines how the field of ‘psychographics’ has evolved, the different approaches to psychological segmentation of consumers, the different ways in which it has been applied in consumer marketing settings, and whether psychographics works. It dra..
₹8,812.80 ₹11,016.00
Algorithms can shape how we are retreated, what we know, who we connect with and what we encounter. As they continue to spread throughout our software dense and data rich social world, this book reflects on the power of these decision-making bits of code. This book was first published as a special i..
₹8,812.80 ₹11,016.00
Since the previous edition of The Troubles of Journalism, many significant challenges have occurred in the media: the events of September 11, the war on terrorism, mergers and consolidation of media ownership, new concerns about press credibility,..
₹2,202.46 ₹2,753.08
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