Communication Research Methods

Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them—an integrative framing analysis...

A brief, inexpensive, informal introductory text for the basic course in communication, Messages features lively writing, a focus on theorists of communication, and inclusion of contemporary topics of identity, social media, and visual communication...

Methods for the Ethnography of Communication is a guide to conducting ethnographic research in classroom and community settings that introduces students to the field of ethnography of communication, and takes them through the recursive and nonlinear cycle of ethnographic research. Drawing on the mne..

This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area...

Showcasing research projects that led to academic and professional papers, this practical supplementary text is an indispensable resource for advanced students in communication and related disciplines. Feeley investigates the entire research process, including the writing skills needed to present re..

Organized by theoretical model (semiotic, Marxist, psychoanalytic, gender, postmodernist), Berger pulls together the most succinct, meaningful passages of the key theorists of our time for those wanting to distill cultural theory to its essence...

This brief, student-friendly introduction to the study of semiotics uses lively examples from 28 iconic locations in the United States, such as Coney Island, Las Vegas, the World Trade Center, and the Grand Canyon...