This book for the first time illustrates the positive and negative impacts of food and wine events from a stakeholder perspective by highlighting several critical aspects such as: (1) advantages and disadvantages of food and wine events; (2) best practice adoption for maximising benefits flowing fro..
This book offers a deeper and more critical insight into the planning processes of festivals and events. It is valuable reading for students and researchers who are interested in the relationships and dynamics involved in the construction and planning of festivals and events, their immediate impact ..
The Value of Events is the first book to comprehensively deal with the subject of value creation and measurement, as opposed to impact assessment and programme evaluation. Written by an international group of academics with expertise in the relevant fields of events, tourism, environment, sport and ..