Consumer Psychology
Brand: Taylor & Francis
Model: Stock
This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy..
₹2,349.34 ₹2,936.68
Brand: Taylor & Francis
Model: Stock
This book offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues...
₹8,812.80 ₹11,016.00
Brand: Taylor & Francis
Model: Stock
The successful advertisers of the 21st century must understand the importance of diversity in American Society. A number of characteristics must be considered such as: gender, age, ethnicity, sexual orientation, etc. Today over a quarter of Americans ide..
₹7,711.20 ₹9,639.00
Brand: Taylor & Francis
Model: Stock
The successful advertisers of the 21st century must understand the importance of diversity in American Society. A number of characteristics must be considered such as: gender, age, ethnicity, sexual orientation, etc. Today over a quarter of Americans ide..
₹3,230.62 ₹4,038.28
Brand: Taylor & Francis
Model: Stock
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company...
₹4,405.66 ₹5,507.08
Brand: Taylor & Francis
Model: Stock
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company...
₹2,643.10 ₹3,303.88
Brand: Taylor & Francis
Model: Stock
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company...
₹4,405.66 ₹5,507.08
Brand: Taylor & Francis
Model: Stock
First Published in 1994. Routledge is an imprint of Taylor & Francis, an informa company...
₹8,445.60 ₹10,557.00
Brand: Taylor & Francis
Model: Stock
First Published in 1994. Routledge is an imprint of Taylor & Francis, an informa company...
₹2,496.22 ₹3,120.28
Brand: Taylor & Francis
Model: Stock
First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company...
₹7,343.26 ₹9,179.08
Brand: Taylor & Francis
Model: Stock
First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company...
₹2,789.98 ₹3,487.48
Brand: Taylor & Francis
Model: Stock
First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company...
₹4,038.46 ₹5,048.08