Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation o..
International Perspectives of Festivals and Events addresses contemporary issues concerning the potential of festivals and events to produce economic, social, cultural and community benefits. Incorporating a range of international perspectives, the book provides the reader with a global look at curr..
This timely book provides a further understanding of the legacy discourse, as well as the potential pitfalls connected to legacy in relation to mega events. It will be of interest to events, sports, tourism, urban development students, researchers and academics...
The Management of Event Operations: project management, planning and customer satisfaction provides an introduction to the management of operations for the event planner and venue provider. Taking an holistic view of an event enterprise, it links the traditional topics within operations management t..
Managing Major Sports Events: Theory and Practice is a complete introduction to the principles and practical skills that underpin the running and hosting of major sports events, from initial bid to post-event legacy. Each chapter contains a unique combination of theory, practical decision-making exe..
Managing Major Sports Events: Theory and Practice is a complete introduction to the principles and practical skills that underpin the running and hosting of major sports events, from initial bid to post-event legacy. Each chapter contains a unique combination of theory, practical decision-making exe..
This book examines sports mega-events from a mobilities perspective. It analyses the ‘mobile construction’ of global sports mega-events and the role this plays in managing labour, imaginaries, policies and legacies. It focuses on the tension between the various mobilities and immobilities that are i..
There has been a trend for urban "mega events" to be awarded to cities in the East and Global South. The book examines the ambition for spectacle that has emerged from these nations, exploring the theoretical and conceptual issues associated with this trend, from the critical political economy of me..
There has been a trend for urban "mega events" to be awarded to cities in the East and Global South. The book examines the ambition for spectacle that has emerged from these nations, exploring the theoretical and conceptual issues associated with this trend, from the critical political economy of me..
Sports Science has increasingly developed both as an area of research and as a university subject. This book gives an authoritative account of the biological basis of athletic performance and training, based on an analysis of scientific and medical research in the area. The findings are presented in..
Sports Science has increasingly developed both as an area of research and as a university subject. This book gives an authoritative account of the biological basis of athletic performance and training, based on an analysis of scientific and medical research in the area. The findings are presented in..
Events of all types are produced every day for all manner of purposes, attracting all sorts of people. Creating and managing the environment in which these people will gather carries with it awesome responsibilities — legal, ethical, and financial. To provide a safe and secure setting and to operate..