Public Relations

This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing covera..

This book probes how/if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational go..

From the Foreword by Zig Ziglar"Migs Damiani has come up with a winner. Here is a book you can open to almost any page and get useful information. You can spend a few minutes reading a chapter and get some profound thinking and solid advice. Creative Leadership gives specific, clear-cut directions n..

Crisis Communication adds theoretical coverage and practical application to the more traditional study of crisis communication through case analysis. It prepares students by providing a theoretical framework for understanding, examining the recommendations of academics and practitioners, and describ..

Crisis Communication adds theoretical coverage and practical application to the more traditional study of crisis communication through case analysis. It prepares students by providing a theoretical framework for understanding, examining the recommendations of academics and practitioners, and describ..

Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on an increasingly important area. It is requi..

Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on an increasingly important area. It is requi..

Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and t..

Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication...

Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication...

Experiencing Public Relations examines the everyday experiences of public relations practitioners to interrogate how public relations is perceived by those outside and within the field...

The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in the area and wide ranging research in major c..