Books

Originating from Facebook, LinkedIn, Twitter, Instagram, YouTube, and many other networking sites, the social media shared by users and the associated metadata are collectively known as user generated content (UGC). To analyze UGC and glean insight about user behavior, robust techniques are needed t..

Originating from Facebook, LinkedIn, Twitter, Instagram, YouTube, and many other networking sites, the social media shared by users and the associated metadata are collectively known as user generated content (UGC). To analyze UGC and glean insight about user behavior, robust techniques are needed t..

Political leaders need ministers to help them rule and so conventional wisdom suggests that leaders appoint competent ministers to their cabinet.This book shows this is not necessarily the case. It examines the conditions that facilitate survival in ministerial office and how they are linked to m..

Political leaders need ministers to help them rule and so conventional wisdom suggests that leaders appoint competent ministers to their cabinet.This book shows this is not necessarily the case. It examines the conditions that facilitate survival in ministerial office and how they are linked to m..

This volume elucidates some of the very concrete ways in which Americans misperceive the social world and how we are all subject to biases and illusions. As such, it challenges the assumption in much social science theorizing that people are rational actors by exploring how the machinations of cogni..

Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines. Covering both ethical theory and its practical application to the media professions, Mixed Media serves as an indispensable starting po..

Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines. Covering both ethical theory and its practical application to the media professions, Mixed Media serves as an indispensable starting po..

Mixed-Signal Circuits offersa thoroughly modern treatment of integrated circuit design in the context of mixed-signal applications. Featuring chapters authored by leading experts from industry and academia, this book:Discusses signal integrity and large-scale simulation, verification, and testing ..

In recent years, a lot of work has been done in an effort to incorporate Swarm Intelligence (SI) techniques in building an adaptive routing protocol for Mobile Ad Hoc Networks (MANETs). Since centralized approach for routing in MANETs generally lacks in scalability and fault-tolerance, SI techniques..

In recent years, a lot of work has been done in an effort to incorporate Swarm Intelligence (SI) techniques in building an adaptive routing protocol for Mobile Ad Hoc Networks (MANETs). Since centralized approach for routing in MANETs generally lacks in scalability and fault-tolerance, SI techniques..

The fifth edition includes new sections on the use of adverse outcome pathways, how climate change changes how we think about toxicology, and a new chapter on contaminants of emerging concern. Additional information is provided on the derivation of exposure-response curves to describe toxicity and t..