This volume brings together academic, governmental, and for-profit experts on advertising to address issues of social marketing, which represents an increasingly important corner of marketing. For marketers, consumer psychologists, and policy makers...
Reproduced here in facsimile, this volume was originally published in 1978 and is available individually. The collection is also available in a number of themed mini-sets of between 5 and 13 volumes, or as a complete collection...
Reproduced here in facsimile, this volume was originally published in 1978 and is available individually. The collection is also available in a number of themed mini-sets of between 5 and 13 volumes, or as a complete collection...
This volume presents cutting-edge research and theory on the social psychology of stigma. _x000D_
This book was originally published as a special issue of Basic and Applied Social Psychology...
Combining the efforts of sociologists and psychologists, this work, originally published in 1952 and revised in 1966, embraces these two disciplines to show how social-psychological problems must be viewed in individual as well as general terms. Human interaction is, therefore, the main theme of thi..
Originally published in 1995, Social Psychology at Work is a fascinating and engaging review by some of the world's leading social psychologists. They examine such questions as the efficiency of older workers; the effect of the physical environment on working behaviour; the job demands that most lea..
Originally published in 1995, Social Psychology at Work is a fascinating and engaging review by some of the world's leading social psychologists. They examine such questions as the efficiency of older workers; the effect of the physical environment on working behaviour; the job demands that most lea..