Media Theory

This volume addresses the "next generation" of public relations theory, reflecting the growth that has occurred in the discipline during the last several years. It is appropriate for scholars, students, and practitioners in the field of public relations...

This volume addresses the "next generation" of public relations theory, reflecting the growth that has occurred in the discipline during the last several years. It is appropriate for scholars, students, and practitioners in the field of public relations...

This volume will feature research examining the consequences, implications, and opportunities associated with issues of diversity in the electronic media. The topics of gender and race in electronic media have been hot topics of study and remain so today. The book will consider race and gender issue..

This volume will feature research examining the consequences, implications, and opportunities associated with issues of diversity in the electronic media. The topics of gender and race in electronic media have been hot topics of study and remain so today. The book will consider race and gender issue..

Renowned Marxist scholar and critical media theorist Christian Fuchs provides a thorough, chapter-by-chapter introduction to Capital, Volume 1 that assists readers in making sense of Karl Marx’s most important and groundbreaking work in the information age, exploring Marx’s key concepts through the ..

Self Versus Others explores the third-person effect and its role in media as a means of persuasion. This scholarly work synthesizes more than two decades of research on the third-person effect, the process in which individuals do not perceive themselves to be impacted by particular messages—such as ..

This collection presents research on sexual content in media and its effects on adolescents, including development of gender roles and beauty standards. For scholars and advanced students in media effects, social psych, developmental psych, related areas..

This collection presents research on sexual content in media and its effects on adolescents, including development of gender roles and beauty standards. For scholars and advanced students in media effects, social psych, developmental psych, related areas..

Infrastructure makes worlds. Software coordinates labor. Logistics governs movement. These pillars of contemporary capitalism correspond with the materiality of digital communication systems on a planetary scale. Ned Rossiter theorizes the force of logistical media to discern how subjectivity and la..

Infrastructure makes worlds. Software coordinates labor. Logistics governs movement. These pillars of contemporary capitalism correspond with the materiality of digital communication systems on a planetary scale. Ned Rossiter theorizes the force of logistical media to discern how subjectivity and la..

Combining theoretical perspectives from analytic philosophy, cognitive theory, and narratology with approaches from phenomenology, psychosemiotics, and social semiotics, the contributions collected in this volume provide a state-of-the-art map of current research on a wide variety of ways in which s..

The twentieth anniversary edition of Henry Jenkins’s Textual Poachers brings this now-canonical text to a new generation of students interested in the intersections of fandom, participatory culture, popular consumption and media theory. This reissue of what's become a classic work includes an interv..