Consumer Behaviour

Caring is a nitty-gritty process. Cultivating Common Ground teaches us how to care at work with real life experiences, rather than through conceptual thinking alone. Caring relationships to our work and each other give meaning to our work and provide a powerful source of energy for our organizations..

Addresses the neglected issue of caring relationships in the workplace. This book teaches us how to care at work with real life experiences, rather than through conceptual thinking alone. It explains what went wrong in the first place, names our fears, and provides real-life examples of how to relea..

This work investigates a wide range of anti-consumerist practices – including protests against sweatshops, fair trade, ethical consumption and downshifting – from a variety of perspectives within and around cultural studies._x005F_x000D_ It was published as a special issue of Cultural Studies...

This work investigates a wide range of anti-consumerist practices – including protests against sweatshops, fair trade, ethical consumption and downshifting – from a variety of perspectives within and around cultural studies._x000D_ It was published as a special issue of Cultural Studies...

Customer Value Creation Behavior..

Organised into four sections covering: The Death Industry; Death Rituals and Consumption; Death and the Body and Critiques of the Death-Consumption Link, Death in Consumer Culture presents the broadest array of research on the topic of death and consumer behaviour across disciplinary boundaries. Off..

Contemporary consumer society is increasingly saturated by digital technology and digital communication. The devices which deliver this has made significant transformations in consumption patterns. _x005F_x000D_ This volume will explore the digitization of consumption through a number of empirical s..

This book elaborates on the interdisciplinary field of consumer culture theory; recognizing the dynamics of accommodation and resistance that characterize the individual’s relationship with the market...

Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities,..

This topical study argues that the mantle of imagination has now passed on from the artist to the marketer, and contends that the tools and techniques of artistic appreciation can be successfully applied to marketplace phenomena...

Establishing a difference is the lynchpin of marketing. It can be achievedin many ways, often not overtly competitive. The results are often both magical and powerful, such as changing the price of a little regarded fish from £0.05 a kilo to £1.00 at little expense. But, as with many other areas whi..

This book offers a highly relevant set of perspectives on marketing and consumer behaviour that goes to the heart not only of the way that business works, but the way that we work as consumers, marketers and decision makers...