Hospitality

Presenting trends and practical ideas in the area of hospitality and tourism, this book will be useful to postgraduate students, academia and professionals involved in these fields...

The book presents the “up-and-coming” paradigms and innovative practices within the hospitality and tourism industries, and will be a useful reference for academics, postgraduate students as well as professionals involved in these fields...

Hospitality Management Education focuses on the academic aspect of hospitality—the mechanisms of hospitality education programs, their missions, their constituents, and the outcomes of their efforts. This book examines why people study hospitality management, the vast opportunities the field o..

Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on t..

Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on t..

'Hospitality Retail Management' provides students and managers with a practical guide to managing units in hospitality retail organizations. Customers rely on a particular chain of hotels, restaurants or pubs to provide the same level of service and environment across the board. This standardised se..

Provides students and managers with a guide to managing units in hospitality retail organizations. This work shows managers and students how competitive advantage can be gained by adopting management techniques which are both 'tight and loose', and demonstrates how you can manage businesses with wel..

A guide for managers in the hospitality industry wanting to achieve maximum profits from their sales promotions. It discovers: market segments and groups; how you can reach them effectively; the secrets of successful public relations; and new and traditional technologies; from direct mail to using t..

This book is essential reading for students and researchers with a specific interest in the hotel and catering industry, but will also be of interest to researchers with a wider interest in HRM issues...

The food and beverage aspect of hotel operations is often the most difficult area to control effectively, but it plays a crucial role in customer satisfaction. Improving Food and Beverage Performance is able to show how successful catering operations can increase profitability whilst providing conti..

The food and beverage aspect of hotel operations is often the most difficult area to control effectively, but it plays a crucial role in customer satisfaction. Improving Food and Beverage Performance is able to show how successful catering operations can increase profitability whilst providing conti..

Covers the relevant issues in the field of hospitality management from a sectoral and functional level. This dictionary is intended for those who are studying or working in the hospitality industry...