Business, Management and Accounting

This title was first published in 1982:..

Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company’s product as paramount. Levitt saw the customer as central to the success of any business, and urged compa..

Marketing the Public Sector..

Ranging from the essentials of e-commerce to more traditional marketing approaches, this updated introduction tells you everything you need to know about the aims and techniques of marketing in the 21st century...

First Published in 2001. Routledge is an imprint of Taylor & Francis, an informa company...

Mastering the Five Tiers of Audit Competency is an anthology of powerful risk-based auditing practices. Filled with practical do and don’t techniques, it encompasses the interpersonal aspects of risk-based auditing, not just the technical content. This book focuses on the behaviors you need to demon..

This book introduces the principles of Total Quality Management (TQM), and establishes their use in Measuring business excellence in an organizational environment...

Translates crucial Chinese documents on a debate currently raging in China on a proposed project that has enormous implications for its environmental, economic, and social impact - the Three Gorges (Sanxia) Project on the Yangtze River...

Men Who Manage..

First Published in 2000. Routledge is an imprint of Taylor & Francis, an informa company...

This book provides an overview of the development of middle management in Europe, containing case studies of all the major European countries...

First Published in 2000. Routledge is an imprint of Taylor & Francis, an informa company...