Consumer Psychology
Brand: Taylor & Francis
Model: Stock
First Published in 2010. Routledge is an imprint of Taylor & Francis, an informa company...
₹2,789.98 ₹3,487.48
Brand: Taylor & Francis
Model: Stock
This book takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands...
₹8,078.40 ₹10,098.00
Brand: Taylor & Francis
Model: Stock
This book takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands...
₹3,157.18 ₹3,946.48
Brand: Taylor & Francis
Model: Stock
This book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice...
₹2,789.98 ₹3,487.48
Brand: Taylor & Francis
Model: Stock
This book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice...
₹8,812.80 ₹11,016.00
Brand: Taylor & Francis
Model: Stock
The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. This book uncovers people's subjective experiences of consumption..
₹2,716.54 ₹3,395.68
Brand: Taylor & Francis
Model: Stock
This second edition of The Psychology of Advertising is a fully updated revision of the first book to offer a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and to discuss this research in the context of recent developments in the fields of so..
₹8,445.60 ₹10,557.00
Brand: Taylor & Francis
Model: Stock
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company...
₹3,891.58 ₹4,864.48
Brand: Taylor & Francis
Model: Stock
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company...
₹2,643.10 ₹3,303.88
Brand: Taylor & Francis
Model: Stock
The Psychology of Fashion provides a succinct overview of how our thinking and behavior is affected by the fashion industry, examining how fashion design can undermine healthy body image, and how psychology can inform a more sustainable perspective on the production and disposal of clothing...
₹733.67 ₹917.08
Brand: Taylor & Francis
Model: Stock
Daily existence is more connected to consumer behaviors than ever before, raising many issues around well-being and quality of life._x005F_x000D_
Problematic consumer behaviors include unhealthy eating, alcohol, tobacco, pornography, and gambling abuse, credit card mismanagement, marketplace discrim..
₹6,535.42 ₹8,169.28