Economics, Finance, Business & Industry

Here is the first book to examine direct selling--the distribution of consumer products and services through personal, face-to-face sales away from fixed business locations. Direct selling has long been a major marketing channel for companies around the world. In the U.S. alone, by the start of the ..

This book is a primer on all aspects of doing business in Mexico, with practical examples that illustrate the risks and benefits of Mexican business operations. It provides the basic knowledge that all prospective entrepreneurs and investors in Mexico need, especially in the light of NAFTA. One of t..

This book is a primer on all aspects of doing business in Mexico, with practical examples that illustrate the risks and benefits of Mexican business operations. It provides the basic knowledge that all prospective entrepreneurs and investors in Mexico need, especially in the light of NAFTA. One of t..

This book examines the economic dynamics of Central and Eastern European post-Communist countries. It illuminates the paths these countries are taking toward restructuring their markets, increasing international trade, and bettering their connections with the European Union and other countries. Begi..

Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly “..

Considered a must-have handbook for development managers, Executive Development and Organizational Learning for Global Business gives you a unique perspective on the major challenges you'll face when setting up your executive education program. Anyone creating a comprehensive game plan for a large ..

Expansion or Exodus examines how and why Russian corporations invest outside the country and why most of that money remains abroad as the growth and performance of these companies increases at an accelerated rate...

Export-Import Theory, Practices, and Procedures is a comprehensive and in-depth analysis of export /import theories, practices and procedures. This valuable book also explores emerging areas such as intellectual property, countertrade, the role of logistics and transportation, and regional trade arr..

Generously enhanced with easy-to-understand charts, tables, and graphs, this book covers the ins and outs of foreign direct investment in the established and emerging markets of Latin America. In addition to an overview of direct investment for the entire Latin American region in the 1990s, this val..

A straightforward and practical guidebook, Fundamentals of Strategic Planning for Healthcare Organizations explores the basic principles of planning and maps out key routes for expanding companies in need of specific decision-making procedures. This allows readers to generate their own ideas for dev..

Here is a provocative book that examines precisely how and why mass communication has an impact upon the sexual realities of our lives. Written in response to a demand for information that cuts across many of the boundaries found in more traditional books on sexuality and mass communication, Gay Peo..

Gays, Lesbians, and Consumer Behavior is the first attempt at presenting the roles, treatment, and expectations of gays and lesbians as consumers in the marketplace. It asserts that as with other subcultures, such as ethnic groups, homosexuality often entails a fully elaborated lifestyle, many detai..