Magazine Production is a guide to the practical processes of taking a magazine from initial idea to final print and digital editions, and is aimed at those who wish to produce a title as part of their studies or for distribution on a small scale. It gives readers an overview of the essential element..
Managing Television News provides a practical introduction to the television news producer, one of the most significant and influential roles in a newscast. The book provides critical skill sets to help resolve ethical dilemmas, as well..
This reference volume lists resources in mass communications and electronic media. It serves as a research tool for scholars and students as well as a professional reference...
This thoroughly updated third edition focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within spec..
Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting gives students the tools they need to become a successful media writer...
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Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines. It serves as an indispensable starting point for those looking to develop an ethical framework with regards to mass media..