Mass Media & Communication

This text is a contemporary approach to feature writing, written for students of journalism and young professionals. It covers all types of features, including profiles, trends, and reported essays...

Two renowned authors in the field take an innovative approach and present this unique and timely book which examines the democratization of the media, and the activism directed towards challenging and changing media content, practices and structures..

This collection presents current research and theory in media promotion and explores future directions. For students, scholars and researchers in media promotion, media marketing, media advertising theory, and broadcasting...

This media literacy text offers a critical examination of the portrayals of relationships in the various media and debunks the myths perpetuated there. Author Mary-Lou Galician walks students through the various images of relationships, helping readers understand how to identify, illustrate, deconst..

First Published in 2001. Routledge is an imprint of Taylor & Francis, an informa company...

This handbook presents an interdisciplinary collection which provides a unique intellectual mapping of current knowledge, exploring the relationship of children and media in local, national, and global contexts...

This book is composed of research on mass communications in Asian countries. It encompasses mass communications, mobile technology, intercultural and political communication, news and entertainment, health communication, public relations, and mainstream mass communication theories. It was originally..

Photographing landscape with a film camera is different than with a digital camera. There are several books on the market that cover landscape photography but few of them are specifically for the digital photographer. This book is what you are looking for! Digital Landscape Photography covers:* equi..

This guide explains how a good understanding of audiences of all forms of media can serve to improve the efficiency of media use...

Visual Ethics addresses the need for critical thinking and ethical behaviour among professionals responsible for visual messages in all areas of mass communications...

Visual Ethics addresses the need for critical thinking and ethical behaviour among professionals responsible for visual messages in all areas of mass communications...

This book investigates the driving forces of social interaction, such as shared interests and adolescents’ need of diversification of their social circle, and shows how online activities are closely associated with offline social behavior...