The Tourism Industry

How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? This book discusses this vital discipline specifically for the tourism and hospitality industry. It explains and critiques the practice and theory in r..

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies.How can marketing communi..

This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative su..

This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'._x000D_ The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of wha..

This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'._x005F_x000D_ The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis ..

This book examines the emergent relationships and connections between media practices and tourism practices, everyday experiences and encounters of place. Collectively, the authors in this book address a range of media and technologies from brochures, television, video and film to mediated virtual s..

This book examines the emergent relationships and connections between media practices and tourism practices, everyday experiences and encounters of place. Collectively, the authors in this book address a range of media and technologies from brochures, television, video and film to mediated virtual s..

Bontekoe's East Indian Voyage was one of the most popular books in which the Dutch seventeenth century public delighted and it continued to be reprinted throughout the seventeenth and eighteenth centuries...

Illustrating the role of power and power relations in tourism encounters within different political, economic, environmental and cultural contexts, the authors in this anthology analyse, theoretically and empirically, the implications of the privileging of some moralities at the expense of others. K..

Illustrating the role of power and power relations in tourism encounters within different political, economic, environmental and cultural contexts, the authors in this anthology analyse, theoretically and empirically, the implications of the privileging of some moralities at the expense of others. K..

This book takes two broad themes as its starting point - travellers and their narratives, and place narratives in travel and tourism - the book has a deliberately wide scope, with different chapters addressing the subject through various relevant 'lenses' and in relation to a number of different con..

This book takes two broad themes as its starting point - travellers and their narratives, and place narratives in travel and tourism - the book has a deliberately wide scope, with different chapters addressing the subject through various relevant 'lenses' and in relation to a number of different con..