Strategic Management

Contemplating Corporate Marketing, Identity and Communication brings together a variety of perspectives on corporate marketing, identity and communication with a view towards stimulating debate about the advances in these key areas...

Business leaders and 'students' of strategy at all levels will learn from this book how revolutionary developments can be embraced rather than feared, and how technology that is potentially frightening in its complexity can be harnessed and used to enable productive collaboration and gain competitiv..

The key to success in life and business is to become a master at Conversational Intelligence. Judith Glaser presents a framework for knowing what kind of conversations trigger the lower, more primitive brain; and what activates higher-level intelligences such as trust, integrity, empathy, and good j..

The book examines the theories of co-opetition and follows this up with empirically based case studies as well as experimental evidence from the laboratory and will be of interest to those involved with strategic management...

The future is not predictable. In political and economic terms, we are in unknown territory. This book redefines the nature of modern business. In contrast to recent trends, it has a focus on human-centred manufacturing, and on decision-making which goes beyond a focus on short-term profit. The Libe..

The future is not predictable. In political and economic terms, we are in unknown territory. This book redefines the nature of modern business. In contrast to recent trends, it has a focus on human-centred manufacturing, and on decision-making which goes beyond a focus on short-term profit. The Libe..

Corporate Assessment, first published in 1993, looks at four types of company audit and provides a pragmatic, readable guide for managers. This book will not only be of interest to managers who need to assess their companies, but to students of business, organizational psychology, and human resource..

Corporate DNA explores what happens when managers think about and run their companies as if they were living things. An organic model is at the heart of the transformation of companies like AT&T and EDS, working to redesign the bureaucracies that they were built upon. This book addresses the frustra..

Corporate DNA explores what happens when managers think about and run their companies as if they were living things. An organic model is at the heart of the transformation of companies like AT&T and EDS, working to redesign the bureaucracies that they were built upon. This book addresses the frustra..

The challenges faced by diversified corporations—firms that operate in more than one industry or market—have changed over the years. In this new edition, Olivier Furrer helps students of corporate strategy to consider the impact of critical changes in resources, businesses and headquarters roles on ..

Business experts, business economists, and organizational psychologists agree that a specific business strategy must be chosen for a corporation to excel. Beyond the strategy, companies must have a performance measurement system that ties every aspect of the organization - from the boardroom to the ..

Business experts, business economists, and organizational psychologists agree that a specific business strategy must be chosen for a corporation to excel. Beyond the strategy, companies must have a performance measurement system that ties every aspect of the organization - from the boardroom to the ..