Business History
Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case ..
₹9,914.40 ₹12,393.00
Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case ..
₹2,789.98 ₹3,487.48
Turning Houses into Homes surveys the developments and changes in the retailing and consumption of home furnishings over the past three centuries. By taking a cross-disciplinary approach it explores and evaluates the inter-relations between two constitutions. The important but often contradictory r..
₹2,569.66 ₹3,212.08
Turning Houses into Homes surveys the developments and changes in the retailing and consumption of home furnishings over the past three centuries. By taking a cross-disciplinary approach it explores and evaluates the inter-relations between two constitutions. The important but often contradictory r..
₹7,711.20 ₹9,639.00
The deep economic crisis in Europe and the US gives the study of capitalism a new relevance. Could a different organization of the economy have prevented the crisis? Could there be one best system for running a national economy? This volume gives a business history perspective on this debate, fillin..
₹8,812.80 ₹11,016.00
This title was first published in 2001. The emergence and development of automobile production in Australia was a long, drawn out and costly business for car buyers and taxpayers. Wheels and Deals, is the story of some of the causes and effects of Australian Government policies on the local developm..
₹6,241.66 ₹7,802.08
Discusses and compares men's and women's career patterns in state government. It is based upon newly conducted original research surveys in six states, and generalizations are made concerning commonalities and differences between men's and women's experiences in public administration...
₹2,863.42 ₹3,579.28
This book charts the sheer extent of women's financial management and provides for economic, social, cultural, and gender historians material grounded in empirical research essential for understanding women's place in capitalist societies...
₹3,083.74 ₹3,854.68
This book charts the sheer extent of women's financial management and provides for economic, social, cultural, and gender historians material grounded in empirical research essential for understanding women's place in capitalist societies...
₹8,812.80 ₹11,016.00
World Market Transformation examines the robustness of district firms within the highly volatile international fur business. This book examines how firm embeddedness not only served to overcome challenges related to industrialisation, but also strengthened the abilities of cluster firms to deal with..
₹8,078.40 ₹10,098.00









