Applied Linguistics

A much-cited and highly influential text by Alastair Pennycook, one of the world authorities in sociolinguistics, The Cultural Politics of English as an International Language explores the globalization of English by examining its colonial origins, its connections to linguistics and applied linguist..

This second edition addresses contemporary advertising in the context of current changes in communication. It is a comprehensive and invaluable reference guide to all aspects of the language of advertising...

This second edition addresses contemporary advertising in the context of current changes in communication. It is a comprehensive and invaluable reference guide to all aspects of the language of advertising...

Since the global economic crisis of 2007-2008, ‘capitalism’ has been the topic of widespread general discussion in both mainstream and social media. In this book, Christian Chun examines the discourses of capitalism taken up by people in their responses to a street art installation created by Steve ..

This book approaches multilingualism in economic perspective. It explains how the linkages between linguistic and economic dimensions can be studied systematically, showing that foreign language skills are not only profitable for the individual worker, but can serve the performance of the firm and o..

This book approaches multilingualism in economic perspective. It explains how the linkages between linguistic and economic dimensions can be studied systematically, showing that foreign language skills are not only profitable for the individual worker, but can serve the performance of the firm and o..

Graeme Ritchie advocates a cognitive science approach to humour research, aiming for higher levels of detail and formality than has been customary in humour research, and argues the case for analyzing jokes and humour...

The Routledge Applied Linguistics Reader is an essential collection of readings for students of Applied Linguistics. Featuring 25 carefully selected readings, the Reader focuses on the topics and issues to which Applied Linguistics research has made a significant contribution...

The Routledge Applied Linguistics Reader is an essential collection of readings for students of Applied Linguistics. Featuring 25 carefully selected readings, the Reader focuses on the topics and issues to which Applied Linguistics research has made a significant contribution...

The Routledge Encyclopedia of Research Methods in Applied Linguistics provides accessible and concise explanations of key concepts and terms related to research methods in Applied Linguistics. This book includes a detailed analysis of 570 terms with explanation of the head word, a visual illustratio..

The text offers a user-friendly, authoritative survey of terms and constructs that are important to understanding research in second language acquisition (SLA) and its applications...

The Routledge Handbook of Language and Health Communication's 40 chapters are organized within three sections to provide a broad and comprehensive overview of the role that linguistics plays within health communication research and its applications...