How to Cut it in the Media

Written by a highly experienced and prominent PR advisor, this e-manual provides aesthetic medical professionals with a guide to understanding journalists’ motives, press outlets and their audiences, proactive and reactive PR, how to handle difficult interviews, and the risks of "going public" on an issue. It also highlights how to maximize good publicity and ensure good self-marketing, particularly through the use of social media. Both new and seasoned medical and surgical professionals, including nurses and other practice personnel, will find this an invaluable resource on managing and preventing difficult situations.