Strong Brands, Strong Relationships

Request more info

Tags: ,

More From Same category

-20 %

Sensory Marketing

Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the compan..

₹8,812.80 ₹11,016.00

-20 %

Imagining Marketing

This topical study argues that the mantle of imagination has now passed on from the artist to the marketer, and contends that the tools and techniques..

₹2,643.10 ₹3,303.88

Marketing and Social Construction

-20 %

This book draws on a wide range of recent European and North American studies in critical, ethnographic and interpretative traditions of marketing. It..

₹2,643.10 ₹3,303.88

-20 %

Boomer Marketing

Boomer Marketing is the first book to address the current global recession and its effects on firms’ marketing strategies. Chaston argues that firms n..

₹9,914.40 ₹12,393.00

Consumer Behavior Analysis

-20 %

Consumption is the primary economic activity in a post-industrial society. This volume shows how consumer behavior analysis fits within a larger-scale..

₹8,445.60 ₹10,557.00

Beyond the Consumption Bubble

-20 %

This book brings together a diverse set of expert scholars to enliven and sharpen the debate about the ways in which consumption affects society today..

₹2,789.98 ₹3,487.48

Addiction as Consumer Choice

-20 %

This book explores neurophilosophy in relation to the explanation of addiction in the context of the whole range of human consumption from routine pur..

₹8,812.80 ₹11,016.00

The Routledge Companion to Consumer Behavior Analysis

-20 %

Providing a unique and eclectic combination of behavioral, cognitive and environmental perspectives, The Routledge Companion to Consumer Behavior Anal..

₹13,953.60 ₹17,441.99

Explorations in Consumer Culture Theory

-20 %

This book elaborates on the interdisciplinary field of consumer culture theory; recognizing the dynamics of accommodation and resistance that characte..

₹9,914.40 ₹12,393.00

Cultural Studies and Anti-Consumerism

-20 %

This work investigates a wide range of anti-consumerist practices – including protests against sweatshops, fair trade, ethical consumption and downshi..

₹3,083.74 ₹3,854.68

Marketing without Advertising

-20 %

_x000D_ How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication stra..

₹8,812.80 ₹11,016.00

-20 %

Consumer Tribes

Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not a..

₹2,863.42 ₹3,579.28