Managing Sport

This book is the first of its kind to contextualise the wider social and cultural environment of sport management and explain the key issues and practical implications of this for those working, or intending to find employment, in the field._x000D_ _x000D_ Each issue is examined from the perspective of the manager or sport practitioner, and each chapter includes a range of useful features, such as case-studies and self-test questions, to encourage the reader to think critically about the role of sport in society and about their own professional practice. This is the first sports management textbook to be based on the thesis that a more socially aware manager is a more effective manager and thus should be regarded as essential reading for all sport management students.