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Persuasive Communication

Persuasive Communication
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Persuasive Communication
This edition offers a comprehensive introduction to decision-making and persuasion in a business context. Drawing on empirical research on audience decisions, business communication, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences – from analysts to CEOs – to help students better understand why audiences make the decisions they make and how to influence them.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2016-07-25
  • Language: English
  • Number of Pages: 480
  • Edition: 2
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.91kg
  • SKU: Stock
  • ISBN: 9781138920378
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹4,479.10
    ₹5,598.88
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