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Political Marketing in the United States

Political Marketing in the United States
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Political Marketing in the United States
Political marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2014-09-09
  • Language: English
  • Number of Pages: 330
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.49kg
  • SKU: Stock
  • ISBN: 9780415632867
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹3,010.30
    ₹3,762.88
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