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The Changing MO of the CMO

The Changing MO of the CMO
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The Changing MO of the CMO
Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer brands across the globe, The Changing MO of the CMO explores how some organizations are making the most of a blended approach to communications and marketing and how CMOs can respond to and prepare for their new responsibilities.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2011-06-28
  • Language: English
  • Number of Pages: 120
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.43kg
  • SKU: Stock
  • ISBN: 9781409423157
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹3,083.74
    ₹3,854.68
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