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Marketing Management

Marketing Management
-20 %
Marketing Management
The effect of culture on marketing management is often vastly under-appreciated. This edited textbook seeks to redress this issue, emphasizing the importance of cultural impact upon varying marketing phenomena. By moving beyond the over-simplistic marketing models often presented, this volume will speak with greater authority to marketing students everywhere.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2011-12-16
  • Language: English
  • Number of Pages: 584
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 1.27kg
  • SKU: Stock
  • ISBN: 9780415606820
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹12,117.60
    ₹15,146.99
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