Menu
Your Cart
20% OFF on all RAPS Category books Shop now

Multicultural Perspectives in Customer Behaviour

Multicultural Perspectives in Customer Behaviour
-20 %
Multicultural Perspectives in Customer Behaviour
With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from both international and multicultural perspectives. This book was originally published as a special issue of the Journal of Marketing Management.

Write a review

Please login or register to review
  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2014-07-04
  • Language: English
  • Number of Pages: 184
  • Edition: 1
  • Series: Key Issues in Marketing Management
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.33kg
  • SKU: Stock
  • ISBN: 9781138008922
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹2,643.10
    ₹3,303.88
    Tags: ,
    Notification Module
    This is the sticky Notification module. You can use it for any sticky messages such as cookie notices or special promotions, etc.