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The Multichannel Challenge

The Multichannel Challenge
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The Multichannel Challenge
Based on IBM's worldwide experience and the huge research reach of Cranfield, this guide is full of major international cases, guiding you to easy implementation. From strategy to metrics, it shows how the best companies blend and balance channels to maximum sales effect, and how you can apply this in your own organisation.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2017-08-02
  • Language: English
  • Number of Pages: 248
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.46kg
  • SKU: Stock
  • ISBN: 9781138441040
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹11,016.00
    ₹13,770.00
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