Consumer Psychology

This edited volume discusses contributions the field of social cognition makes to advertising and consumer psychology--including models of persuasion, the attitude-behavior relation, judgment and inference, cognitive representation, and decision making...

First Published in 1993. Routledge is an imprint of Taylor & Francis, an informa company...

This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning...

First Published in 2010. Routledge is an imprint of Taylor & Francis, an informa company...

First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company...

First Published in 2011. Routledge is an imprint of Taylor & Francis, an informa company...

First Published in 2011. Routledge is an imprint of Taylor & Francis, an informa company...

This volume documents the negative psychological impact consumer culture is having on how individuals view themselves and on their emotional welfare. It looks at the social psychological dimensions of having, buying and wanting material goods...

This work pays particular attention to the roles of perception and emotion in accounting for consumers’ actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed...

This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image...

This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image...

This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy..