Promotional Culture and Convergence examines the rapid growth of promotional material through the internet, social media, and entertainment culture and assess its impact on how consumers guide their purchasing decisions._x005F_x000D_
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Promotional Culture and Convergence examines the rapid growth of promotional material through the internet, social media, and entertainment culture an..
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of t..
The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the pr..
Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google’s AdWords search engine marketing a..