Promotional Culture and Convergence examines the rapid growth of promotional material through the internet, social media, and entertainment culture an..
The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the pr..
Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google’s AdWords search engine marketing a..
Promotional Culture and Convergence examines the rapid growth of promotional material through the internet, social media, and entertainment culture an..