Offers analysis and design considerations for the presentation of complex and technical information on Web sites, using a theory that deals with highly complex issues and user goals. For scholars, researchers, and students in technical communication, inf
This volume examines how scientists learn about and then address their audiences, studying scientific rhetoric in actual practice. For scholars and st..
Media Ownership and Agenda Control presents a vital and comprehensive analysis of ownership and control of media providers and outlets today, and the ..
Innovation has revolutionized the world economy, yet it remains often misunderstood. This textbook seeks to elucidate the nature and impact of innovat..