Health Marketing Quarterly is directed at academicians and practitioners who are concerned with the concepts, practice, and research of health care marketing in today’s complex environment. The journal addresses important contemporary issues in the use of marketing by health care organizations like ..
The Journal of Consumer Health on the Internet covers the fields of consumer health information, patient education, and health literacy. Of interest are the practical aspects of providing programs and services aimed at helping patients and the general public find the quality health information they ..