Positive Social Identity

Conventionally, ethics and organisations have been treated through an analysis of what individuals and organisations ought to do. Rather than ask what organisations ought to do to be ethical, this book reverses the question to consider what attributes are salient in organisations that are considered ethical by their stakeholders; and how it is that they actually decide what to do. Establishing a framework for the analysis of exemplary organisation within a development (or any) setting, the book seeks to facilitate the re-claiming of such identities by the countries and cultures in which they thrive.