Here is innovative travel and marketing research that explores the integral global nature of tourism. It features original empirical research by touri..
A straightforward and practical guidebook, Fundamentals of Strategic Planning for Healthcare Organizations explores the basic principles of planning a..
This handbook is designed to help individuals and families determine the feasibility of starting a small home business providing residential home serv..
Here is innovative travel and marketing research that explores the integral global nature of tourism. It features original empirical research by touri..
Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the ..
By analyzing and monitoring current trends in the marketplace, Contemporary Sales Force Management helps sales managers align resources and strategic ..
An ideal reference source for CEOs, marketing and sales managers, sales consultants, and students of international marketing, Guide to Software Export..
Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment t..
With Strategic Planning for Private Higher Education you will improve your effectiveness in strategic planning to ensure the growth, success, and viab..
Apply these proven methods for implementing TQM training in your workforce. Rolf Rogers provides a complete presentation on the topic from principles ..
Originally designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also an easy-to-read resource for busi..
Geography and Tourism Marketing covers diverse geographical aspects of tourism marketing ranging from geographic segmentation of market segments to th..