Online video’s unique capacity to reach large audiences makes it a powerful tool to communicate science and technology to the general public. The outc..
Mass Media and Health: Examining Media Impact on Individuals and the Health Environment covers media health influences from a variety of angles, inclu..
Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as ..
Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professiona..
Permanently Online, Permanently Connected establishes the conceptual grounds needed for a solid understanding of the permanently online/permanently co..
This volume examines the consequences, implications, and opportunities associated with issues of diversity in the electronic media. With a focus on ra..
Social Media and Crisis Communication provides a unique and timely contribution to the field of crisis communication by addressing how social media ar..
Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step proces..
This book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Publi..
The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the..
During the first part of the twenty-first century, bloggers, citizen journalists, social media users, Yelp reviewers, and a myriad of other communicat..
The Routledge Handbook of Media Use and Well-Being serves as the first international review of the current state of this fast-developing area of resea..