The Rise of Consumer Capitalism in America, 1880 - 1930

This book offers a genealogical account of the rise of consumer capitalism, tracing its origins in America between 1880 and 1930 and explaining how it emerged to become the dominant form of social organisation of our time. Asking how it was that we came to be consumers who live in societies that revolve around production and consumption, not only of goods, but also of events, experiences and emotions, The Rise of Consumer Capitalism in America: Consuming Desires employs Weberian methods and draws on the work of Turner, Girard and Voegelin to present an extensive analysis of primary sources in a study of the appearance and triumph of the ‘ideology’ of our age.