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Marketing Communications in Tourism and Hospitality

Marketing Communications in Tourism and Hospitality
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Marketing Communications in Tourism and Hospitality
How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? This book discusses this vital discipline specifically for the tourism and hospitality industry. It explains and critiques the practice and theory in relation to this industry.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2017-09-11
  • Language: English
  • Number of Pages: 320
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.59kg
  • SKU: Stock
  • ISBN: 9781138472853
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹11,016.00
    ₹13,770.00
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