This book brings together scholars from diverse areas to address the nature of the co-creation process and how the elements of the co-creation process interact in different experience settings. The book also serves as a state of the best practice of co-creation of tourist experiences in the field an..
'Forecasting tourism demand' is a text that no tourism professional can afford to be without. The tourism industry has experienced an overwhelming boom over recent years, and being able to predict future trends as accurately as possible is vital in the struggle to stay one step ahead of the competit..
Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 of years marketing and teaching experience to practical useto clearly explain the process of market segmentation and its applications. This text goes beyond the obvious demographic an..
Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 of years marketing and teaching experience to practical useto clearly explain the process of market segmentation and its applications. This text goes beyond the obvious demographic an..
Regimes of Value in Tourism provides a critical exploration of value as socially and ideologically constructed through popular tourism practices through six international case studies._x005F_x000D_
This book was published as a special issue of the Journal of Tourism and Cultural Change...
Regimes of Value in Tourism provides a critical exploration of value as socially and ideologically constructed through popular tourism practices through six international case studies._x005F_x005F_x000D_
This book was published as a special issue of the Journal of Tourism and Cultural Change...
Tourism demand is the foundation on which all tourism-related business decisions ultimately rest. This book introduces students, researchers and practitioners to the modern developments in advanced econometric methodology within the context of tourism demand analysis and illustrates these developmen..
This book provides a succinct guide to the economic aspects of tourism for students and practitioners alike to decipher the methods of measurement of supply, demand, trends and impacts. This is an invaluable resource for students learning about this subject and it is also aimed at tourism researcher..
This book provides a succinct guide to the economic aspects of tourism for students and practitioners alike to decipher the methods of measurement of supply, demand, trends and impacts. This is an invaluable resource for students learning about this subject and it is also aimed at tourism researcher..
This book focuses on the role of networking, cooperation and partnership in destination management in response to the changing environment of the tourism industry.Firms and institutions are nowadays required to implement drastic management changes: they must adopt a systemic approach and become acti..