The Future of Events & Festivals

This is the first book to take a futures approach to understanding event management. It takes a systematic and pattern-based understanding in order to determine the likelihood of future events and trends, capture how the industry is changing and identify important issues that will affect events now as well as the future.  It offers an analytical analysis of current and future issues including sustainability, security, impacts of social media, design at both mega event and community level and reviews a good range of different types of events from varying geographical regions._x005F_x000D_ Written by leading academics in the field, this ground breaking book is a valuable reference point for the future of events research.