This book is a unique collection of comprehensive cases that explore cases and issues surrounding strategic marketing. With case studies and analysis ..
Customer Engagement draws on the extensive knowledge of the authors who are pioneers in the field. The editors of this book have identified the weakne..
This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation..
Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having ..
This book is a collection of cutting-edge essays by leading exponents of consumer research from Europe and America. Topics covered include: marketing ..
Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britai..
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of cu..
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making..
This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing ..
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and an..
Fully updated and revised, this comprehensive and informative textbook provides readers with an overview of current consumer sales law and development..