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Managing Marketing Information (RLE Marketing)

Managing Marketing Information (RLE Marketing)
-20 %
Managing Marketing Information (RLE Marketing)
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2015-11-26
  • Language: English
  • Number of Pages: 242
  • Edition: 1
  • Series: Routledge Library Editions: Marketing
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.45kg
  • SKU: Stock
  • ISBN: 9781138980310
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹2,643.10
    ₹3,303.88
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