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Marketing Methods to Improve Company Strategy

Marketing Methods to Improve Company Strategy
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Marketing Methods to Improve Company Strategy
This book consolidates over 10 years of academic research and consulting activities developed by the authors. The core themes include methods (step frameworks and analytic tools) in marketing and strategy addressed to support managerial planning, analysis, and decision making in these areas. It will be of practical use to students of Business Administration and practitioners seeking new methods to implement to increase their productivity.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2010-02-23
  • Language: English
  • Number of Pages: 136
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.36kg
  • SKU: Stock
  • ISBN: 9780415873758
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹6,902.62
    ₹8,628.28
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