Sports Publicity

In this fully revised and updated edition of his groundbreaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Drawing on nearly thirty years of professional experience Favorito outlines the history of sports communications, explores all the most important professional themes, topics and issues, and highlights exciting opportunities for future growth and development._x005F_x000D_ The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals. Sports Publicity is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills and technique.