Marketing the Sports Organisation

Request more info

Tags: ,

More From Same category

Routledge Handbook of Sports Marketing

-20 %

Showcasing the latest thinking and research in sport marketing from around the world, this book goes further than any other in exploring the full rang..

₹13,953.60 ₹17,441.99

Routledge Handbook of Sports Sponsorship

-20 %

Illustrated throughout with sport specific case studies this book presents a wide range of perspectives on sports sponsorship. A unique quality is its..

₹3,965.02 ₹4,956.28

-20 %

Sport Brands

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers..

₹2,716.54 ₹3,395.68

Leveraging Brands in Sport Business

-20 %

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts a..

₹3,891.58 ₹4,864.48

-20 %

Sports Marketing

Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory an..

₹3,304.06 ₹4,130.08

-20 %

Sports Publicity

In this fully revised and updated edition of his groundbreaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and t..

₹3,157.18 ₹3,946.48

-20 %

Sponsorship in Marketing

This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and m..

₹2,422.78 ₹3,028.48

Relationship Marketing in Sports

-20 %

Relationship Marketing in Sports aims to discuss and reformulate the principles of relationship marketing and by demonstrating how relationship market..

₹3,157.18 ₹3,946.48

Sponsorship: For a Return on Investment

-20 %

Sponsorship: For a Return on Investment provides a unique insight on the use of sponsorship for a return on investment and will appeal to practitioner..

₹3,597.82 ₹4,497.28

Routledge Handbook of Sports Marketing

-20 %

Showcasing the latest thinking and research in sport marketing from around the world, this book goes further than any other in exploring the full rang..

₹3,083.74 ₹3,854.68

Introduction to Sport Marketing

-20 %

Aimed at students with little or no prior knowledge of marketing, this is an engaging introduction to key concepts and best practice in sport marketin..

₹3,744.70 ₹4,680.88

Advanced Theory and Practice in Sport Marketing

-20 %

Effective marketing is essential for any successful sport organization, from the international to the local. Now in a fully revised and updated third ..

₹3,083.74 ₹3,854.68