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Relationship Marketing in Sports

Relationship Marketing in Sports
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Relationship Marketing in Sports
Relationship Marketing in Sports aims to discuss and reformulate the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, Relationship Marketing in Sports is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2009-09-04
  • Language: English
  • Number of Pages: 208
  • Edition: 1
  • Series: Routledge Sports Marketing Series
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.42kg
  • SKU: Stock
  • ISBN: 9780750684958
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹3,157.18
    ₹3,946.48
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